Dimensions of dynamic marketing capability and export performance

Entrepreneurial Performance and Export Marketing Capabilities on Pistachio Export Performance with the Moderating Role of Inefficient Competition

Export is one of the main variables of production and national income. Export performance is also one of the other main ways to generate revenue and to use investmentchr('39')s capacities. The aim of this study is to explain the role of entrepreneurial performance and export marketing capabilities on export performance with the moderating role of inefficient competition. This research is purpos...

Capability , Organizational Culture , and Export Performance

The role of marketing effectiveness and capabilities on relation beetwen export market orientation on export performance Iranian handmade carpet companies

Today, the speed of change in the areas of technology, software and hardware, market knowledge and even the political economy of countries on the one hand and as well as the initiative with the speed of action in business areas has made companies face the challenge, it has become the era of competition today, which contributes to the extent to which a company achieves its own goals based on exp...

The Relationship among past Export Performance, Marketing Mix Adaptation, and Current Export Performance Improvement in Global Marketing Relationships

In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500 export managers indicates that curren...

a marketing capability based export performance model for iran software market

increasing non-oil exporting is among the most important concerns for iran. software industry is among the knowledge based and profitable ones. identification of factors affecting export performance of software developers can improve planning that in turn results in increasing software export. in this research a model consisting of seven important variables in software industries including: com...